Cinta Beauty is a Kenyan-owned organic beauty brand dedicated to creating safe, rich, and healing products for both skin and hair. We focus on formulas made with pure organic ingredients that nourish, repair, and protect. Our ingredients are sourced from across Africa through farmers and small-scale suppliers who share our passion for natural wellness.
We believe that beauty should never come at the cost of your health. Every product we make is crafted with intention and rooted in the healing power of nature. From shea and cocoa butter to blackseed oil and other nutrient-rich plant extracts, our formulas are gentle on the skin while delivering real, lasting results.
Cinta Beauty was founded by Flow Kalekye whose journey began long before the brand existed. In 2005, Flow developed a severe skin condition that she later discovered was eczema. For years she visited different doctors and dermatologists, hoping for a permanent solution. The condition kept disappearing and returning, creating frustration and emotional exhaustion.
Everything changed in late 2013 when a friend suggested trying blackseed oil. Flow gave it a try, and to her surprise, her eczema cleared within a day. The experience opened her eyes to the power of natural ingredients and sparked a deep curiosity. She began researching oils, plant butters, and traditional remedies. She learned about shea butter, cocoa butter, coconut oil, and many other natural ingredients that were capable of transforming the skin.
Flow also discovered that many mainstream products contained harsh chemicals that were making her skin worse. This inspired her to begin making her own skincare using 100 percent organic oils and butters. Friends quickly noticed a new glow in her skin and encouraged her to make products for them. Their positive feedback fueled her desire to share her solutions with others.
What started as a personal journey soon became a mission to help others heal and feel confident in their skin. This is how Cinta Beauty World was born.
Nature Heals. We choose organic ingredients because they work gently, safely, and effectively.
Quality Matters. Every product is crafted with care to ensure it nourishes, repairs, and restores the skin.
Community First. We source raw materials from African farmers and small suppliers to support local livelihoods.
Confidence is Beautiful. We want every person to feel comfortable and proud in their own skin.